The CSO Italy The European Art of Taste project debuts at Asia Fruit Logistica 2019 (hall 3B stand F20)

It will be the debut in Asia of the European Art funded project The European Art of Taste e
from CSO ITALY member companies: Apofruit, Origine Group, Kingfruit, Joinfruit, Mazzoni,
Oranfrizer, RK Growers together with the Jingold Consortium (pad ….) and which they will join in the area
joint exhibition, Infia and CIV, at Asiafruit Logistica with a collective stand of 188 meters which
will highlight the top products and companies of Italian fruit and vegetables.

The European Art of Taste project, active for the three-year period 2019-2021, provides for important
communication on the Hong Kong, China, Taiwan and Japan market with a total budget of euros
3.6 million euros.

The Asia Fruit Logistica Fair will be a real launching pad for the contents of the
project in Asia with the presence of the top managers of the participating Italian companies, the
distribution of all the dedicated information materials and the organization of an evening event at the fair
reserved for the media.

The exhibition area will offer the opportunity to welcome customers with Made in Italy tastings of
gourmet products specially prepared for the occasion by the Italian catering Sapori di Maggio
by chef Marco Maggio based in Hong Kong.

Italy is the leading European producer of fruit and vegetables and is recognized worldwide for the
quality of products grown according to strict rules to protect the safety and health of the

For over 30 years, Italian fruit and vegetables have been following integrated production guidelines that have now become a
European model.

The production area, particularly suited to fruit and vegetables, allows to obtain results
unique and recognizable qualities.

Kiwifruit is the main product available on Asian markets during the marketing period
which runs from November to May.

Today Italy produces 435,000 tons of kiwis (CSO Italy data) and ranks second in the world
after China.

The Italian kiwi is available today with integrated production with a differentiated range of offer
which allows to satisfy the needs of the most demanding markets, from the green kiwi of the variety
Hayword with yellow kiwi, with red kiwi.

In addition to kiwis, in the Italian production landscape for Asia also plays a leading role
the Red Orange, a product of extraordinary quality and with the health requirements recognized by the
science, available on the market from November to April.

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